The 2026 J12 campaign marked a major repositioning of Chanel’s iconic ceramic watch — a rare large-scale launch redefining the collection’s brand territory. Led the full digital experience from concept to delivery: website concept, art direction, UI/UX design, typography system, responsive layouts and interactive prototyping, in coordination with the 3D agency and development team.
The 2026 J12 campaign marked a major repositioning of Chanel’s iconic ceramic watch — a rare large-scale launch redefining the collection’s brand territory. Led the full digital experience from concept to delivery: website concept, art direction, UI/UX design, typography system, responsive layouts and interactive prototyping, in coordination with the 3D agency and development team.
The 2026 J12 campaign marked a major repositioning of Chanel’s iconic ceramic watch — a rare large-scale launch redefining the collection’s brand territory. Led the full digital experience from concept to delivery: website concept, art direction, UI/UX design, typography system, responsive layouts and interactive prototyping, in coordination with the 3D agency and development team.
The 2026 J12 campaign marked a major repositioning of Chanel’s iconic ceramic watch — a rare large-scale launch redefining the collection’s brand territory. Led the full digital experience from concept to delivery: website concept, art direction, UI/UX design, typography system, responsive layouts and interactive prototyping, in coordination with the 3D agency and development team.
The 2026 J12 campaign marked a major repositioning of Chanel’s iconic ceramic watch — a rare large-scale launch redefining the collection’s brand territory. Led the full digital experience from concept to delivery: website concept, art direction, UI/UX design, typography system, responsive layouts and interactive prototyping, in coordination with the 3D agency and development team.
Role: Digital Art Direction, Website Concept, UI/UX Design, Typography System, Responsive Layouts, Interactive Prototyping, 3D & Developer Coordination
Role: Digital Art Direction, Website Concept, UI/UX Design, Typography System, Responsive Layouts, Interactive Prototyping, 3D & Developer Coordination
Role: Digital Art Direction, Website Concept, UI/UX Design, Typography System, Responsive Layouts, Interactive Prototyping, 3D & Developer Coordination
Role: Digital Art Direction, Website Concept, UI/UX Design, Typography System, Responsive Layouts, Interactive Prototyping, 3D & Developer Coordination
Role: Digital Art Direction, Website Concept, UI/UX Design, Typography System, Responsive Layouts, Interactive Prototyping, 3D & Developer Coordination
Reworked the J12 product and listing pages as part of a new scalable page system — designed first for J12, then deployed as the foundation for watch and jewelry pages across the Chanel digital ecosystem. Led the UI/UX redesign from user journeys and wireframes through to responsive layouts and interactive prototypes, coordinating across the design team, business stakeholders, developers and creative direction.
Reworked the J12 product and listing pages as part of a new scalable page system — designed first for J12, then deployed as the foundation for watch and jewelry pages across the Chanel digital ecosystem. Led the UI/UX redesign from user journeys and wireframes through to responsive layouts and interactive prototypes, coordinating across the design team, business stakeholders, developers and creative direction.
Reworked the J12 product and listing pages as part of a new scalable page system — designed first for J12, then deployed as the foundation for watch and jewelry pages across the Chanel digital ecosystem. Led the UI/UX redesign from user journeys and wireframes through to responsive layouts and interactive prototypes, coordinating across the design team, business stakeholders, developers and creative direction.
Reworked the J12 product and listing pages as part of a new scalable page system — designed first for J12, then deployed as the foundation for watch and jewelry pages across the Chanel digital ecosystem. Led the UI/UX redesign from user journeys and wireframes through to responsive layouts and interactive prototypes, coordinating across the design team, business stakeholders, developers and creative direction.
Reworked the J12 product and listing pages as part of a new scalable page system — designed first for J12, then deployed as the foundation for watch and jewelry pages across the Chanel digital ecosystem. Led the UI/UX redesign from user journeys and wireframes through to responsive layouts and interactive prototypes, coordinating across the design team, business stakeholders, developers and creative direction.
Role: Led the UI/UX redesign of product and listing pages, from user journeys and wireframes to responsive layouts and interactive prototypes. Coordinated design iterations with the design team, business stakeholders, developers and creative direction.
Role: Led the UI/UX redesign of product and listing pages, from user journeys and wireframes to responsive layouts and interactive prototypes. Coordinated design iterations with the design team, business stakeholders, developers and creative direction.
Role: Led the UI/UX redesign of product and listing pages, from user journeys and wireframes to responsive layouts and interactive prototypes. Coordinated design iterations with the design team, business stakeholders, developers and creative direction.
Role: Led the UI/UX redesign of product and listing pages, from user journeys and wireframes to responsive layouts and interactive prototypes. Coordinated design iterations with the design team, business stakeholders, developers and creative direction.
Role: Led the UI/UX redesign of product and listing pages, from user journeys and wireframes to responsive layouts and interactive prototypes. Coordinated design iterations with the design team, business stakeholders, developers and creative direction.
Jules Andrieu
Senior Creative Product Designer
Jules Andrieu
Senior Creative
Product Designer
Jules Andrieu
Senior Creative
Product Designer