Chanel's digital ecosystem had grown across multiple products and platforms, but lacked a unified icon language. I led the creation of a new iconography system from the ground up — researching visual directions, defining the design principles, and working alongside a specialist to develop a style that felt both contemporary and true to the brand. A long-term project, coordinated across multiple digital touchpoints.
Chanel's digital ecosystem had grown across multiple products and platforms, but lacked a unified icon language. I led the creation of a new iconography system from the ground up — researching visual directions, defining the design principles, and working alongside a specialist to develop a style that felt both contemporary and true to the brand. A long-term project, coordinated across multiple digital touchpoints.
Chanel's digital ecosystem had grown across multiple products and platforms, but lacked a unified icon language. I led the creation of a new iconography system from the ground up — researching visual directions, defining the design principles, and working alongside a specialist to develop a style that felt both contemporary and true to the brand. A long-term project, coordinated across multiple digital touchpoints.
Chanel's digital ecosystem had grown across multiple products and platforms, but lacked a unified icon language. I led the creation of a new iconography system from the ground up — researching visual directions, defining the design principles, and working alongside a specialist to develop a style that felt both contemporary and true to the brand. A long-term project, coordinated across multiple digital touchpoints.
Chanel's digital ecosystem had grown across multiple products and platforms, but lacked a unified icon language. I led the creation of a new iconography system from the ground up — researching visual directions, defining the design principles, and working alongside a specialist to develop a style that felt both contemporary and true to the brand. A long-term project, coordinated across multiple digital touchpoints.
Role: Iconography Design, Visual Principles Definition, Creative Direction, Cross-team Coordination
Role: Iconography Design, Visual Principles Definition, Creative Direction, Cross-team Coordination
Role: Iconography Design, Visual Principles Definition, Creative Direction, Cross-team Coordination
Role: Iconography Design, Visual Principles Definition, Creative Direction, Cross-team Coordination
As Chanel expanded its digital presence across Fashion, Beauty and Watches & Fine Jewelry, each division had developed its own typographic habits. I led the standardization of the typography system across all three — establishing a shared hierarchy, defining usage rules for each level (display, title, body, CTA), and driving alignment between divisions through multiple rounds of proposals and iteration.
As Chanel expanded its digital presence across Fashion, Beauty and Watches & Fine Jewelry, each division had developed its own typographic habits. I led the standardization of the typography system across all three — establishing a shared hierarchy, defining usage rules for each level (display, title, body, CTA), and driving alignment between divisions through multiple rounds of proposals and iteration.
As Chanel expanded its digital presence across Fashion, Beauty and Watches & Fine Jewelry, each division had developed its own typographic habits. I led the standardization of the typography system across all three — establishing a shared hierarchy, defining usage rules for each level (display, title, body, CTA), and driving alignment between divisions through multiple rounds of proposals and iteration.
As Chanel expanded its digital presence across Fashion, Beauty and Watches & Fine Jewelry, each division had developed its own typographic habits. I led the standardization of the typography system across all three — establishing a shared hierarchy, defining usage rules for each level (display, title, body, CTA), and driving alignment between divisions through multiple rounds of proposals and iteration.
As Chanel expanded its digital presence across Fashion, Beauty and Watches & Fine Jewelry, each division had developed its own typographic habits. I led the standardization of the typography system across all three — establishing a shared hierarchy, defining usage rules for each level (display, title, body, CTA), and driving alignment between divisions through multiple rounds of proposals and iteration.
Role: Design System, Typography Hierarchy, Cross-division Coordination
Role: Design System, Typography Hierarchy, Cross-division Coordination
Role: Design System, Typography Hierarchy, Cross-division Coordination
Role: Design System, Typography Hierarchy, Cross-division Coordination
Role: Design System, Typography Hierarchy, Cross-division Coordination
Jules Andrieu
Senior Creative Product Designer
Jules Andrieu
Senior Creative
Product Designer
Jules Andrieu
Senior Creative
Product Designer