Chanel was launching its Haute Horlogerie collection online for the first time, requiring a digital experience that could hold the weight of the brand while functioning as a real e-commerce platform. I led the UX conception and creative direction from the ground up, building the design foundations that would carry the platform across multiple collections and years.
Chanel was launching its Haute Horlogerie collection online for the first time, requiring a digital experience that could hold the weight of the brand while functioning as a real e-commerce platform. I led the UX conception and creative direction from the ground up, building the design foundations that would carry the platform across multiple collections and years.
Chanel was launching its Haute Horlogerie collection online for the first time, requiring a digital experience that could hold the weight of the brand while functioning as a real e-commerce platform. I led the UX conception and creative direction from the ground up, building the design foundations that would carry the platform across multiple collections and years.
Chanel was launching its Haute Horlogerie collection online for the first time, requiring a digital experience that could hold the weight of the brand while functioning as a real e-commerce platform. I led the UX conception and creative direction from the ground up, building the design foundations that would carry the platform across multiple collections and years.
Chanel was launching its Haute Horlogerie collection online for the first time, requiring a digital experience that could hold the weight of the brand while functioning as a real e-commerce platform. I led the UX conception and creative direction from the ground up, building the design foundations that would carry the platform across multiple collections and years.
Role: UX conception and wireframing, Chanel typography adaptation for Haute Horlogerie, interactive prototyping, developer coordination, watch studio collaboration, UI & creative direction alignment.
Role: UX conception and wireframing, Chanel typography adaptation for Haute Horlogerie, interactive prototyping, developer coordination, watch studio collaboration, UI & creative direction alignment.
Role: UX conception and wireframing, Chanel typography adaptation for Haute Horlogerie, interactive prototyping, developer coordination, watch studio collaboration, UI & creative direction alignment.
Role: UX conception and wireframing, Chanel typography adaptation for Haute Horlogerie, interactive prototyping, developer coordination, watch studio collaboration, UI & creative direction alignment.
Jules Andrieu
Senior Creative Product Designer
Jules Andrieu
Senior Creative
Product Designer
Jules Andrieu
Senior Creative
Product Designer